2019 Cannabis Culture Report

This year's results from our annual Cannabis Culture Report includes an in-depth analysis on attitudes and consumption among Canadians, the impact of legalization, and people's interest in new forms of cannabis.

Download the free infographic report below.



What's included in the full version of the report?

This year's online survey sampled 2,826 Canadians aged 18 to 65 between April 17 to May 7 2019. 

Full 140-page PowerPoint Cannabis Culture Report

Data tables for all questions asked in the survey

Complex results in easy-to-understand visualizations

10-page Powerpoint deck higlighting key differences between US & Canada

THE WORLD'S TOP COMPANIES TRUST UPSIIDE FOR DIRECTION THAT DRIVES RESULTS

Gain a wealth of insights

Since 2017, Dig Insights has run its annual cannabis tracker. The third instalment is now available for purchase.

Attitudes towards cannabis, perceived benefits and harm, and the predicted impact of cannabis use on alcohol

ON LEGALIZATION

ON LEGAL PURCHASE AVENUES

Likelihood to purchase legally and openness to trying new forms, and change in purchase patterns after legalization

ON CANNABIS USERS

Number of new consumers, reasons for starting, demographics, psychographics, who users are with, and what they're feeling

ON NEW PRODUCTS & FORMATS

Aided and unaided awareness of brands, and cannabis use for wellness, Micro-Dosing, CBD, among others 

What our clients have to say about Upsiide

"Upsiide is an incredibly useful tool that allows us to integrate consumer feedback into our innovation pipeline... Put plainly, Upsiide makes us smarter and faster."

Have a question or want to learn more?

If you have questions that are not addressed in these reports, please talk to us. Chances are, we can help.

SEND US AN E-MAIL

Download

infographic of

the report

Download a free infographic report to get information on the attitudes and behaviours of Canadians towards cannabis use post-legalization  — statistics of usage, users' format and brand preferences, and motivations for using. 

contact.

+1.236.818.4556

Address: 372 Bay Street, 16th Floor Toronto, Ontario M5H 2W9

Call Us: +1.236.818.4556

|

e-mail.

rory@diginsights.com

This year, we also used Dig Insights' rapid concept testing tool, Upsiide, to determine people's interest in trying different formats and products (i.e., CBD-infused beer, chocolate edibles, etc.). 

LEARN MORE

- Insights Manager, Global QSR